Youthful, patient-focused dentist Dr. Matt Penz has come home to Rochester to make his mark on the community. Penz and his wife, Kate, are sticking to their identity and core values and working to build their new practice, Penz Dental Care, patient by patient.

Every aspect of Penz Dental Care hinges around relationships and building trust in the community. It starts with the office itself. “I wanted people to feel like they were coming into a comfortable, homey, friendly environment,” Penz explained.

When walking into the Penz Dental Care office along 2nd Street SW, visitors are greeted with a cheery, bright blue and white waiting room with refurbished wood paneling and the Penz modern, tooth-like logo emblazoned on the wall. Plump couches, coffee, and HGTV help to mitigate any dental anxiety patients may be experiencing. Kate Penz herself mans the front desk and is the first point of contact. There are even massaging dental chairs to set the practice apart and help put patients’ minds at ease.

Penz says that dentistry is a very personal craft. He and his wife strive to make real human connections with their patients. “I didn’t want patients to feel like a number,” he explained.